AMC Theatres unveils $20-a-month rival to MoviePass

MONTANA – AMC Theatres, the world’s largest movie theater chain, has unveiled a $20-a-month subscription service as a rival the flagging MoviePass.

The theater chain on Wednesday unveiled a new service to its loyalty program, AMC Stubs, allowing subscribers to see up to three movies a week for a monthly fee of $19.95. That’s more expensive than the $9.99 monthly fee for MoviePass, but AMC’s plan gives access to premium format screenings like IMAX and 3-D.

AMC Theaters chief executive Adam Aron said their program is at a “sustainable price.” Since MoviePass slashed its prices, questions have mounted over its long-term viability.