Why Foot Locker is backing Rockets of Awesome, a start-up disrupting the kids clothing market

Earlier this year, Rockets of Awesome landed a $12.5 million investment from Foot Locker to help it grow.

Source: Rockets of Awesome

Rachel Blumenthal is no stranger to starting a business. When the 39-year-old launched Rockets of Awesome, an online kids clothing subscription service and e-commerce site, back in 2016, she was already a seasoned entrepreneur: Twelve years earlier Blumenthal had founded the costume jewelry brand Rachel Leigh; 10 years later she started Cricket’s Circle, an e-commerce baby registry; and in between these ventures, she helped her husband, Neil Blumenthal, launch Warby Parker, the online retailer of prescription glasses and sunglasses that he co-founded in 2010.

Launching these first two companies not only honed Blumenthal’s leadership and management skills but elevated her expertise in another valuable arena: raising capital. While building her previous ventures, Blumenthal established a valuable network of like-minded individuals, venture


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