'Do Not Sell My Info': U.S. retailers rush to comply with California's new privacy law

WASHINGTON (Reuters) – U.S. retailers including Walmart Inc will add “Do Not Sell My Info” links to their websites and signage in stores starting Jan. 1, allowing California shoppers to understand for the first time what personal and other data the retailers collect, sources said.

FILE PHOTO: Walmart’s logo is seen outside one of the stores ahead of the Thanksgiving holiday in Chicago, Illinois, U.S. November 27, 2019. REUTERS/Kamil Krzaczynski/File Photo

Others like Home Depot will allow shoppers not just in California but around the country to access such information online. At its California stores, Home Depot will add signage, offer QR codes so shoppers can look up information using their mobile devices and train store employees to answer questions.

Large U.S retailers are rushing to comply with a new law, the California Consumer Privacy Act (CCPA), which becomes effective at the start of 2020 and is one of the most significant

Click here to view the full story