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To celebrate a game-winning pass break-up against the Buffalo Bills last week, Marcus Peters jumped into the crowd of friendly fans in enemy territory and crushed a beer.

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The NFL decided it just couldn’t let that fun moment happen without a little discipline, and Bud Light recognized the perfect opportunity once Peters was fined $14,037 for “unsportsmanlike conduct,” according to NFL Network’s Ian Rapoport.

Peters didn’t seem too regretful on Twitter after the fine was reported.

The “offense” occurred after the Bills’ last chance to tie the game, in which Peters prevented Bills wide receiver John Brown from catching a potential touchdown pass from Josh Allen.