Tom Steyer spends almost $100 million on ads but people still confuse him with Steve Bullock

A new survey found that people are mistaking 2020 Democratic presidential contender Tom Steyer for some of his competitors, despite hefty ad buys by the candidate.

The New York Times released Friday the results of a quiz asking readers to identify different celebrities and political figures. The survey found that only 8% of people could properly identify Gov. Steve Bullock. Of the 92% of people who answered incorrectly, 28% of them thought the former presidential contender was really Steyer.

Steyer, 62, was also mistaken for Colorado Sen. Michael Bennet and former Maryland Rep. John Delaney. Only 16% of respondents knew who Bennet was, and 15% of the people who did not know who he was guessed that he was Steyer. Roughly equal amounts of people properly guessed Delaney when presented with a picture of him as guessed that it was Steyer.