The Walt Disney Co. on Wednesday sued a Hong Kong jewelry company it accuses of selling illegal Mickey Mouse jewelry.
The international media and entertainment conglomerate filed a lawsuit in federal court in Los Angeles against the Red Earth Group, which sells jewelry online under the name Satéur.
Disney says the marketing and branding of the rings, necklaces and earrings in Satéur’s “Mickey 1928 Collection” violate its trademark rights and that the Hong Kong company is deliberately trying to fool customers into thinking the pieces are official Disney merchandise.
The Walt Disney Co. is suing a Hong Kong jewelry company, accusing it of selling illegal Mickey Mouse jewelry. chrisdorney – stock.adobe.com Disney says the marketing and branding of Satéur’s “Mickey 1928 Collection” violates its trademark rights and that the company is trying to mislead customers into thinking the pieces are official Disney merchandise. Satéur
Satéur, the suit alleges, “intends to present Mickey Mouse as its own