The Food and Drug Administration is allowing electronic cigarette maker Juul to market and sell five of its products.
The FDA said that Juul can market its namesake device, which turns the liquid inside disposable Juul pods into vapor. The company will also be able to sell menthol and Virginia tobacco flavored pods in 3% nicotine concentration and 5% nicotine concentration varieties.
Juul is now one of two companies authorized to sell menthol flavored vapes. The other company is NJOY.
Juul previously offered fruit and candy flavors that some blamed for a rise in underage use of vaping products, resulting in lawsuits filed by states and other jurisdictions against the company.
Advocates denounced the new marketing authorization.
“It is a big step in the wrong direction to authorize sales of the product that was responsible for this public health crisis in the first place,” Campaign for Tobacco-Free Kids CEO Yolonda