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In the wake of a Jumbotron capturing Astronomer CEO Andy Byron in a compromising moment with the company human resources head Kristin Cabot at a Coldplay concert earlier this week, TikTok-renowned reputation and crisis strategist Molly McPherson offered her insights on the ensuing PR debacle, while accurately predicting Byron’s resignation.
In a now-viral social media clip, the musical pair could be seen on the concert’s “kiss cam” covering their faces and ducking behind stadium seats.
Coldplay lead singer Chris Martin called out the awkward response in front of the crowd, joking the two were either “having an affair” or “just very shy.”
ASTRONOMER CEO RESIGNS AFTER EMBARRASSING COLDPLAY CONCERT JUMBOTRON INCIDENT
McPherson, who built a TikTok following of nearly 600,000 users by hypothesizing about celebrity PR responses to similar media woes, weighed in on the fiasco, and Astronomer’s initial response to the situation.
Days after the incident,