Uber teams with Sears on new rewards program for drivers and riders

Uber today announced yet another rewards program for its drivers and riders, this time in partnership with retailer Sears and its “Shop Your Way” loyalty platform. The program offers drivers points redeemable for products at Search, Kmart and Lands End, as well as discounts on vehicle maintenance and repairs at Sears Auto Centers. Meanwhile, riders who sign up will earn the chance to earn points by using Uber, as well as win more points through an ongoing sweepstakes.

The deal is the latest in a series of reward-focused partnerships for the ride-hailing company, which has been looking to increase the benefits associated with choosing Uber over rivals. More recently, Uber has partnered with Capital One, to offer free rides through a Payment Rewards program, and teamed up with Visa to offer free rides in exchange for spending at local businesses, for example.

Today, Uber says that drivers who sign up for Shop Your Way (via shopyourway.com/uber) can earn up to $1,000 in Shop Your Way points, though the exact amount of the award may vary by market. These points are redeemable as merchandise credits at Sears, Kmart, Lands End and on the shopyourway.com website, where you can browse the products online.

In addition – and what may be the biggest benefit of them all –  Uber drivers who link up with the program will receive half off their oil changes and 30% back in points on all labor at Sears Auto Centers.

From Digital News Updates