Amazon’s new ‘$10 and Under with free shipping’ section takes on budget shopping app Wish

Amazon has added a new $10 and Under section to its app and website, featuring, as one could infer, items that are priced $10 or cheaper. All items have free shipping, regardless of whether a user has Prime membership. The feature, first spotted by TechCrunch, looks to compete with budget shopping apps like Wish — which offers a similar array of budget products — that have been increasingly encroaching on Amazon’s space.

The $10 and Under section can be found both on Amazon’s website and under the “All Programs” area in Amazon’s iOS and Android apps. You can find a variety of cheap products like T-shirts, earrings, hats, socks, phone cases, and more.