This year some of the Super Bowl ads that grabbed the greatest buzz were surprises, like Bud Light’s “Game of Thrones” teaser. Other crowd-pleasers focused on humor, like Amazon’s take on celebrity product testers.
While the New England Patriots bested the L.A. Rams on Sunday in Atlanta during Super Bowl 53, brands were also winning and losing off the field. Some spots, like Google’s ad about its translation service, charmed many viewers. But others like Mint Mobile’s ad about “chunky milk” fell flat.