In the days before Uber, Travis Kalanick wasn’t much different than other San Francisco Bay Area entrepreneurs, except that he was fresh off a $20 million exit and had a penchant for Pulp Fiction.
In a sparsely furnished apartment in the city’s Castro district, Kalanick sought to become a “fixer,” reports Mike Isaac in “Super Pumped: The Battle for Uber,” published Tuesday.
But it wasn’t just any fixer that Kalanick, fresh off a sale of his second company, Red Swoosh, envisioned: his idol became none other than Winston Wolfe from Pulp Fiction.