RALEIGH, North Carolina — Michael Bloomberg is not a tall man. But his presidential campaign is very big.
The sheer hugeness of the former New York City mayor’s campaign is its defining feature. It is the Death Star of presidential campaigns. Bloomberg employs more — much more — staff than any other candidate, and pays them unusually well. And not only that, he offers them three meals a day and iPhone 11s. Bloomberg’s campaign events have everything: catered food, more than enough free t-shirts for everyone, highly produced stages with themed backdrops and lecterns. Bloomberg is carrying out the largest advertising campaign in the history of American presidential politics, with over $400 million spent on ads so far and counting. Bloomberg is cornering the market on available staff for other campaigns that might need them.