Jeff Bridges stars in Montana COVID-19 PSA

If it’s not enough that our state leaders and doctors are asking you to keep social distancing and wearing masks as Montana businesses reopen, they now have some celebrity manpower behind the cause.

“The Dude” himself, Jeff Bridges, stars in a new public service announcement campaign launched by the Montana Hospital Association. Bridges lives part-time near Livingston in southwest Montana.

In the PSA, he says we can “abide” by this thing, a nod to his movie, “The Big Lebowski,” and says we’ll get through this.