A guitar manufacturer is planning a major expansion at its factory in Bozeman amid increasing demand for guitars during the COVID-19 pandemic.
James “JC” Curleigh, president and CEO of Gibson Brands, Inc., said at a groundbreaking ceremony on Wednesday that last spring’s COVID-19 shutdown initially brought about “more questions than answers” for the company.
“We were facing a factory shutdown with a pandemic that we didn’t really see coming,” he said. “We had guitar dealers that were closed that weren’t selling guitars.”