Coca-Cola is saying goodbye to its energy line just over a year after it launched.
Coca-Cola Energy will be discontinued in North America due to petering sales, CNN reported.
“An important component to this strategy is the consistent and constant evaluation of what’s performing and what’s not,” the company said in a statement to the outlet. “As we scale our best innovations quickly and effectively, like AHA and Coca-Cola with Coffee, we need to be disciplined with those that don’t get the traction required for further investment”