Wyoming lifestyle brands tell a story of authenticity, identity

In Wyoming, folks are pretty proud of the square-shaped state they call home.


So much so that, along with the boom in all things craft industry — think beer, coffee and handmade goods created by local artisans in recent years — the Wyoming lifestyle brand has taken off.


“A lifestyle brand is a brand that promotes their audience’s desirable lifestyle as a primary method of resonating with who they are or what they want,” Stephen Houraghan with Brand Master Academy said.