Ram CEO Tim Kuniskis has a plan to turn around Stellantis’ truck brand that includes bringing back Hemi V-8 engines, mechanical bulls and many other untraditional marketing techniques. Kuniskis said he’s “flying without a parachute,” since unretiring last year, while going all in on a renaissance for Ram. Ram’s sales have declined by 38% since a record year in 2019, including a 41% downfall in highly important full-size pickup trucks. Stellantis’ Ram display is seen at the New York International Auto Show on April 16, 2025. Danielle DeVries | CNBC
AUBURN HILLS, Mich. — Ram CEO Tim Kuniskis reemerged from a seven-month retirement late last year saying he “missed the fight” and admitting the Stellantis brand was getting smashed in the marketplace by its competition.
Kuniskis walked on stage during a media event as the speakers