Jams is rolling out frozen peanut butter and jelly sandwiches at 3,000 Walmart stores nationwide. Founder Connor Blakley said he hopes to take on Smucker’s Uncrustables and appeal to health-conscious consumers by offering things like more protein. The company aims to appeal to athletes and is backed by U.S. soccer legend Alex Morgan and NFL Pro Bowlers C.J. Stroud and Micah Parsons. Connor Blakley Jams founder
The classic peanut butter and jelly sandwich is getting a modern day upgrade and backing from some top athletes.
Jams, a new company created by 26-year-old Connor Blakley, launched Monday and hopes to take on Smucker’s Uncrustables as the next locker room and lunch box staple. Like Uncrustables, the sandwiches fall in the frozen foods category.
Backed by names like U.S. soccer legend Alex Morgan and NFL Pro Bowlers C.J.