S. Daniel Abraham, the entrepreneur who turned a line of meal-replacement shakes into the weight-loss powerhouse Slim-Fast, has died at the age of 100.
His death on June 29 was confirmed by American Friends of Bar-Ilan University, where he had served on the board, according to Bloomberg News.
Abraham, whose net worth was estimated at $2.4 billion by Forbes, made his fortune after introducing the powder-based diet product in 1977.
S. Daniel Abraham, the entrepreneur who turned a line of meal-replacement shakes into the weight-loss powerhouse Slim-Fast, has died. He was 100. ASSOCIATED PRESS
SlimFast, mixed with low-fat milk, was marketed as a meal substitute and quickly gained popularity, thanks in part to endorsements from public figures like former New York City Mayor Ed Koch and Major League Baseball manager Tommy Lasorda.
“It’s your life. Feed it right,” the company’s slogan read. Another campaign promised, “Give us a week, we’ll