Disney’s portfolio of intellectual property has been the bedrock of its theme parks since Disneyland first opened 70 years ago. Much of the IP that has been imbued in the park in the last decade has come from four major studio acquisitions — Pixar, Marvel, Lucasfilm and 20th Century Fox. Last year, revenue growth in Disney’s experiences division, which includes parks, resorts, cruises and consumer products, was the strongest of any Disney division. General views of Sleeping Beauty Castle at Disneyland on April 06, 2024 in Anaheim, California. Aaronp/bauer-griffin | Gc Images | Getty Images
The “Happiest Place on Earth” turns 70 this week.
Disneyland, a pillar of the Anaheim, California, community since 1955, was a passion project of founder Walt Disney, a place where adults and their children could have fun together. It also served