The debate over whether Coca-Cola should use high-fructose corn syrup or cane sugar in its signature soda obscures an important fact: Consumers are increasingly looking for Coke with no sugar at all.
Coca-Cola Zero Sugar, which was introduced in 2017, uses both the artificial sweetener aspartame and the natural sweetener stevia in its recipe. It’s one of Coke’s fastest-growing products, with global case volumes up 14% in the first quarter of the year. By comparison, the company’s total case volumes were up 2%.
PepsiCo also noted Thursday that 60% of its sales volumes in major markets in the second quarter came from low- or no-sugar drinks.
“When you look at colas, the percentage of growth coming from zero sugar is significant,” said Duane Stanford, the editor and publisher of Beverage Digest.
The scrutiny over Coke’s sweeteners began Wednesday, when President Donald Trump announced that Atlanta-based Coca-Cola Co. had agreed to