McDonald’s Snack Wraps are bringing customers back to its U.S. restaurants and fueling same-store sales growth. A Numerator survey of more than 200 verified buyers of the McDonald’s Snack Wrap found that 90% of respondents would buy the item again in the future. The burger chain has struggled with sluggish sales in recent months. Wayne Kuhl, a McDonald’s chef, shows the spicy and ranch Snack Wrap after he finished wrapping at the McDonald’s Headquarters in Chicago on May 29, 2025. Nam Y. Huh | AP
Early data suggests the return of McDonald’s Snack Wraps is winning over customers.
After a nearly decadelong hiatus, the burger chain brought back the popular menu item earlier this month. So far, it looks like a hit.
From July 10 to July 12, the first three days of the launch, McDonald’s