A new survey has found that one in five are secretly using AI at work, even when there’s no official policy for it.
And for many, it’s paying off.
According to the poll of 1,000 American business owners, marketers, and salespeople, 77% believe the more they use AI tools for work, the more confident they feel in the quality of their work.
A new survey has found that one in five are secretly using AI at work, even when there’s no official policy for it. Urupong – stock.adobe.com
Likewise, 75% believe using AI for their business can make it more effective at competing with larger and more well-known businesses.
Commissioned by ActiveCampaign and conducted by Talker Research, the survey found 82% of respondents who are using AI in the workplace are using it for marketing — either in imagination (52%), activation (48%), or validation (44%).
Many others are using it for