MSNBC and CNN suffered staggering losses in viewership over the past year — while Donald Trump’s ascendancy supercharged Fox News in the cable news ratings war.
The left-leaning networks — which will both be spun off by their respective parent companies — suffered year-over-year declines in all major metrics for the second quarter compared to the same period last year, according to the latest Nielsen data, which was reported by AdWeek.
Comcast-owned MSNBC, with its rabid anti-Trump lineup of anchors, drew an average 1.008 million primetime viewers from April to June, a year-over-year decline of 15%, Nielsen figures show.
Fox News Channel boasts an audience that rivals that of broadcast networks, according to Nielsen data. Ralf – stock.adobe.com
In the the advertiser-covered 25-to-54 demographic, primetime viewership plunged 20%, to 91,000 compared to last year — despite star anchor Rachel Maddow returning to full-time duty during the first 100 days