NBC’s switch from Lester Holt to Tom Llamas as anchor of “NBC Nightly News” appears to be paying dividends in the ratings, particularly among younger viewers.
For the first time since the 46-year-old Llamas took over on June 2, the “NBC Nightly News” episode on Tuesday outperformed ABC’s “World News Tonight with David Muir” in the advertiser coveted 25-54 age demographic, according to Nielsen data.
NBC drew 904,000 viewers in the demo to edge ABC’s 891,000. The milestone marked a 9% year-over-year increase for NBC in the key demographic, while ABC saw an 8% decline.
NBC’s recent transition from Lester Holt to Tom Llamas (pictured) as anchor of “Nightly News” appears to be paying dividends in the ratings. Los Angeles Times via Getty Images
NBC also captured the 18-49 demo on both Monday and Tuesday this week, bringing in 677,000 and 624,000 viewers, respectively. ABC trailed with 668,000 on Monday