The skyrocketing NFL is looking to sell more broadcast packages ahead of a 2029 option to renegotiate its deals, Commissioner Roger Goodell told CNBC on Thursday.
Mr. Goodell reiterated his goal to expand the NFL’s international reach with 16 games per season — one matchup for each of the league’s 32 clubs.
“We think that’s the right number for us,” he said. “It’ll give us the chance to reach the key markets around the globe that we really want to be in.”
The NFL is already looking to sell the broadcast rights to those global matchups, especially the European games in the 9:30 a.m. window.
“We could take our seven games and put those into a package. That 9:30 window on the East Coast has become very popular with fans,” Mr. Goodell said. “As we play more and more games in Europe, that’s the right time zone for us. That’s something that