Peacock, a streaming service by Comcast-owned NBCUniversal, said on Thursday it will raise prices by $3 later this month and begin testing a new narrowed-down tier for users.
The price for Peacock’s ad-supported premium plan will increase to $10.99 per month, while the premium plus plan will now be priced at $16.99 per month, starting July 23, according to a statement by the streaming service.
Peacock will begin testing a “Select” tier, targeting TV lovers, featuring current seasons of shows on NBC and Bravo and an assortment of library titles, priced at $7.99 a month.
The price for Peacock’s ad-supported premium plan will increase to $10.99 per month, while the premium plus plan will now be priced at $16.99 per month, starting July 23.
The price increases come on top of an earlier $2 rise rolled out before the Olympic Games in Paris last year.
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