‘Recession pop’ and new Christian music surge in the U.S. as streaming growth slows

NEW YORK — Halfway through 2025, a few music trends have become clear, according to Luminate’s 2025 Midyear Report, which was released Wednesday:

– In the U.S. and globally, more music is being streamed than ever before…

– But growth has slowed.

– And in the U.S. specifically, there’s been a resurgence in Christian music and “recession pop.”

In its midyear report, Luminate, an industry data and analytics company, provides insight into changing behaviors across music listenership.

Music streams continued to grow globally and stateside in the first half of 2025. Global on-demand audio streams reached 2.5 trillion in the first half of 2025 – up from 2.29 trillion in the same period last year.

And in the U.S., on-demand audio streams grew to 696.6 billion in 2025, compared to 665.8 billion in 2024.

But even though more music is being streamed than ever before, compared to past

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