The developers of Anagram luxury rental apartment towers are expanding the brand in Manhattan. Popular Italian trattoria brand Serafina is growing at even faster pace. The two will come together at 300 E. 50th St. at Second Avenue, where Serafina owners Vittorio Assaf and Fabio Granato will launch their first seafood-driven venue, Serafina Mare, next year.
The latest Anagram, which will begin receiving tenants in August, is the latest project by the development team of Global Holdings and MAG Partners.
Global Holdings’ senior vice president Josh Feder said, “Each of our Anagram projects in the city is uniquely designed to fit into the neighborhood.
Serafina owners Fabio Granato, left, and Vittorio Assaf, right. Lorenzo Franco
The new spot is the perfect match for Serafina’s first spinoff restaurant. Their team saw our vision and approached us, securing a full-floor lease before apartment leasing even began.”
Granato said the location has