SiriusXM is launching its first cheaper, ad-supported plan called SiriusXM Play, which will be available on a limited basis to start. The audio company, which has long been known as a commercial-free satellite provider of music, talk shows and sports, is leaning into advertising as its business has been faced with challenges similar to other media counterparts. SiriusXM Play will be available for less than $7 per month, with further package pricing and other details to be announced later this year. Thomas Fuller | SOPA Images | Lightrocket | Getty Images
SiriusXM, the audio entertainment company that’s long been known as a commercial-free option for in-car radios, is betting on advertising to propel its business.
On Tuesday the company launched its first ad-supported subscription plan for car listening called SiriusXM Play. It’s a cheaper option than