Governor Doug Burgum has announced that Steve D. Scheel, board chairman emeritus of Fargo-based sporting goods retailer Scheels, will receive the Theodore Roosevelt Rough Rider Award, North Dakota’s highest honor for its citizens. This marks the 50th recipient of the prestigious award.
Under Scheel’s leadership, Scheels has transformed from a regional brand into one of the largest sporting goods retailers in the nation, recognized for its exceptional customer service and commitment to community values. “Steve D. Scheel’s visionary leadership has not only expanded the company’s reach but also strengthened its connection to North Dakota’s values and its mission to give back to the community,” said Gov. Burgum.
Born and raised in Fargo, Scheel graduated from Fargo Central High School and later earned degrees in U.S. history, economics, and political science from St. Olaf College. He served as a combat engineer in the U.S. Army from 1969 to 1971 before joining Scheels in 1972. Starting as a delivery driver and salesperson, he advanced to manage various stores before becoming president, CEO, and chairman in 1989. Under his guidance, the employee-owned company has grown to over 13,000 associates and operates 34 stores across 16 states, including some of the largest sporting goods stores in the U.S.
Scheel reflected on his journey, crediting his success to the incredible team at Scheels and the mentors who guided him. “I have been blessed to be surrounded by incredible Scheels associates who perform at an ultra-high level,” he stated.
As the fourth generation of his family involved in the business, Scheel and his wife, Eileen, have five adult children and 15 grandchildren. He has enriched Scheels with unique attractions, including Ferris wheels, large aquariums, and historical sculptures, which reflect his passion for history.
In addition to his business accomplishments, Scheel has championed philanthropy, partnering with numerous nonprofits and community organizations. His company supports various causes, including athletics, education, conservation, and health, while employees contribute thousands of volunteer hours to local initiatives.
“Steve’s dedication to enhancing the lives of North Dakotans through both his business and philanthropic efforts is truly commendable,” Burgum added, highlighting Scheel’s significant impact on the state.
Scheel has received multiple accolades, including the Fargo Moorhead West Fargo Chamber’s Legacy Award and the L.B. Hartz Professional Achievement Award, along with an honorary doctorate in Leadership and Philanthropy from the University of Mary in Bismarck.
The Theodore Roosevelt Rough Rider Award honors North Dakotans who achieve national recognition and bring credit to the state. Established during the 1961 Dakota Territory Centennial, the award was originally given as an honorary rank of Colonel in the Theodore Roosevelt Rough Riders. Both North Dakota Secretary of State Michael Howe and State Historical Society Director Bill Peterson supported Scheel’s nomination.
By: Big Sky Headlnies staff