Nike confirmed that the largest financial impact from its turnaround plan is now in the past, boosting investor confidence that the company’s results will soon stabilize. A number of Wall Street banks, including HSBC, issued bullish commentary on the stock the morning after it released fiscal fourth-quarter results, with some saying key strategies are showing signs of progress. While Nike’s turnaround is showing signs of life, the company couldn’t say when it will return to growth. Nike’s “Just Do It” ad slogan on Feb. 5, 2025, in London, England. Richard Baker | In Pictures | Getty Images
Nike stock soared 17% on Friday after the company said the worst of its struggles are behind it, following a better-than-feared fiscal fourth-quarter earnings report.
Nike on Thursday reiterated it would take the biggest financial hit from its turnaround