Mark Zuckerberg’s “Twitter killer” app is poised for the kill.
Threads — which launched in 2023 as Zuckerberg sought to directly compete with his longtime rival Elon Musk — moved within striking distance of overtaking X, the site formerly known as Twitter, according to data compiled by market research firm Similarweb and reported by TechCrunch on Tuesday.
Threads had 115.1 million daily active users across Apple iOS and Android in June, compared to 132 million users for Musk’s social media site, which he bought in 2022, according to the data.
X’s daily active users for June marked a 15.2% decline compared to the same month one year ago, the data showed. Threads, meanwhile, saw a 127.8% year-over-year spike.
Threads had 115.1 million daily active users across Apple iOS and Android in June. Getty Images
Another competitor, the decentralized social media network Bluesky, remained a distant third.