Levi Strauss anticipates its sales and profits will grow more than it had expected this year — as long as tariffs don’t get any higher. The jeans maker issued guidance that incorporated the new 30% tariff on Chinese imports, where Levi’s does little manufacturing, and 10% on the rest of the world, which is expected to change. CEO Michelle Gass told CNBC the company is doing what it can to absorb costs to avoid steep price increases. Workers perfom their duties at the Nien Hsing Textile factory, a global manufacturer of Levi’s jeans, on the outskirts of Maseru, the capital of Lesotho, a small Southern African kingdom that U.S. President Donald Trump ridiculed last month, April 4, 2025. Siphiwe Sibeko | Reuters
Levi Strauss raised its full-year guidance Thursday and said it’s working to absorb some