Kids’ programming like “CoComelon” and “Bluey” is becoming an important tool in retaining streaming customers as the services chase profitability. Kids tend to repeat watching shows and movies, and it shows in the data, said Brian Fuhrer, senior vice president of product strategy and thought leadership at Nielsen. Media companies are faced with the competition of YouTube, which Nielsen reports grabs a bigger share of streaming TV viewership, particularly among younger generations. Cartoon characters from the children’s show “Bluey” are displayed during the Brand Licensing Europe event at ExCel, in London, Oct. 4, 2023. John Keeble | Getty Images News | Getty Images
In the battle among streaming services to capture and keep subscribers, kids’ shows like “CoComelon” and “Bluey” are becoming powerful tools to help win the war.
Retaining customers has proven to be one