Imprint, the 5-year-old credit card startup, beat out banks in a competitive bidding process for a new co-branded card from online shopping platform Rakuten, CNBC has learned. The deal, to be announced later Tuesday, is the most recent sign that Imprint is gaining traction in the co-branded credit card industry. The New York-based startup also just raised $70 million in additional capital, boosting its valuation by 50% to $900 million less than a year from its previous round, according to Imprint CEO Daragh Murphy. A view of the logo of Rakuten Mobile at its branch in Tokyo, Japan, November 28, 2023. Staff | Reuters
There’s a new player making waves in an industry dominated by big banks.
Imprint, the 5-year-old credit card startup, beat out banks in a competitive bidding process for a new co-branded card