McDonald’s shuttered CosMc’s, but the burger chain is planning to test new coffee drinks, refreshers and flavored sodas inspired by the spinoff brand. The initial test will include more than 500 restaurants in Wisconsin, Colorado and the surrounding areas. Fast-food chains have been leaning into fun, colorful drinks to win over younger consumers. Something Bold (and Delicious) is Brewing at McDonald’s: A First Sip into the Future of Beverages Courtesy: McDonald’s
McDonald’s said Thursday it is planning to test new coffee drinks, refreshers and flavored sodas at more than 500 restaurants later this summer, hoping to cash in on younger consumers’ love for fun, colorful drinks.
“We’re seeing real momentum in beverages, with more people – especially our Gen Z fans – turning to cold, flavorful drinks as a go-to treat,” Alyssa Buetikofer, chief customer experience