When you’re running a small business, you fight for every customer, client and sale. That’s why it’s frustrating whenever something unexpected throws a wrench in the works. One of those unexpected wrenches for many small businesses is online reviews.
Positive reviews can springboard your business toward success, while negative reviews can seriously poison the well. In the past, businesses could afford to ignore them. That’s not the case anymore. Understanding reviews and knowing how to use them to your advantage is often the difference between going big and going home.