Montana Beef Council Board of Directors set tentative marketing plan for fiscal year

BILLINGS, MONTANA – The Montana Beef Council would like to invest up to $825,000 into programs of beef promotion, education, and producer communications in fiscal year 2019, which began Oct. 1. Programs approved could be funded through Montana’s 50 cent in-state portion of the $1 per head beef checkoff, after Montana producers provide affirmative consent to Montana Beef Council to retain that portion of their assessment.

In action concluding its Sept. 25-26 meeting in Billings, the MBC Board of Directors—all Montana volunteers, including members from nearly all segments of the beef supply chain—approved checkoff funding for a total of 20 demand-building and producer communication project funding requests for checkoff funding, in the fiscal year.

“It was a very productive annual meeting and we plan to utilize the consent dollars available to invest in a variety of programs to showcase beef. We are still here and we still have a lot of work to do,” said Jim Taber, Montana Beef Council president, a cow-calf producer and backgrounder from Shawmut, Mont. “We’ll spend the remainder of our time and funding to seek more consent dollars from producers and share the value of the checkoff.”