Rupert Murdoch’s News Corp has called for Google to be broken up in Australia, the latest salvo in a battle between the corporate media giants.
In a petition to Australian regulators, News Corp’s local subsidiary complained that “Google enjoys overwhelming market power in both online search and ad tech services.”
Going a step further, the company accused Google of “abusing its dominant position to the detriment of consumers, advertisers and publishers.”
Earlier this week US presidential hopeful—and former federal consumer watchdog—Elizabeth Warren became the latest in a line of commentators to argue that firms such as Amazon, Google and Facebook hold “ too much power” in society.
News Corp echoed her argument that Google’s businesses should be split, or failing that, search and advertising businesses should be firewalled off from each other.