Butte apparel company specializes in Montana pride

One clothing company in Butte is taking apparel design a mile high and a mile deep.

Underground Clothing Co. opened December 2017, and co-founder Shelby Carver says it’s a brand that draws on Montana’s sense of hometown pride.

Carver and her husband Robert operate the company from a small retail space at 1120 E. Front St., where they offer apparel printed with in-house designs. But from that modest location the couple has big ideas for their brand.

The company specializes in Montana- and Butte-themed T-shirts, hoodies, tanks, hats and more that sport simple yet evocative prints, capturing everything from the headframes of Butte to the outlines of buffalo. The store offers clothing for men, women and kids, and there’s also a few onesies for the little ones.