NEW ROCKFORD, N.D. — Charles William Anderson wakes up and puts on pants from Amazon, then heads to the kitchen to brew coffee from Amazon in his coffee maker from Amazon.
As he sips his morning coffee sitting in his chair, also ordered from Amazon, he looks around the room to see other items from the world’s largest online retailer, including the ottoman, air conditioner and exercise bike, just to name a few.
There are more than 62 million customer reviewers on Amazon. The site’s leaderboard shows a ranking of the top 10,000 reviewers worldwide — and for the past month, the No. 1 reviewer happens to be a man in an Eddy County, N.D., town of fewer than 1,500 people.