Online Advertising, Boon for Small Businesses

Online advertising is saving entrepreneurs and small business owners significant time and money, creating more efficiencies and effective uses for the limited capital they have on hand, and playing a positive role in driving new sales growth and revenues. These are the findings of a new survey conducted by TechnoMetrica for SBE Council in “The Digital Boost to Startups and Small Business: Online Advertising Delivers BIG Benefits.”

Moreover, for startups and new businesses, the availability of online advertising was identified by entrepreneurs as a key factor in launching their enterprises, with 80% agreeing that: “The ability to reach customers and potential customers was an important factor in starting my business.”