Expanding Opportunity Logo with QR code for Fantuan Asian food delivery service in the Silicon Valley, Mountain View, California, January 3, 2021. Smith Collection/gado | Archive Photos | Getty Images
NEW YORK – When Kelly Wu feels sick and wants a delivery of congee, the Chinese porridge she grew up eating, she opts for a platform many may not have heard of.
The New York City resident doesn’t open apps from multi-billion dollar companies like Uber Eats or DoorDash. Instead, the 22-year-old pulls up Fantuan, a growing Vancouver-based startup that focuses specifically on the ecosystem surrounding Asian cuisines.
“I feel like it’s just the equivalent of ‘Asian’ DoorDash or Uber Eats,” Wu said in an interview with CNBC.
Digital food ordering and delivery platforms have become ingrained in everyday American life over the past decade, with