Target is dropping its price-matching policy with rivals Walmart and Amazon after more than a decade as the company aims to reposition itself amid slowing sales and competitive pressure.
Under its new Price Match Guarantee policy, taking effect July 28, customers of the Minneapolis-based retail giant will be able to price match other Target products in the store or online within 14-days of a purchase, but the policy will no longer apply to its rivals.
The company said the decision was driven by the fact that its “guests overwhelmingly price match Target and not other retailers.”
“Target’s Price Match Guarantee, paired with our commitment to being priced right daily, ensures guests get great prices when shopping Target,” the company said.
Under its new Price Match Guarantee policy, taking effect July 28, customers of the Minneapolis-based retail giant will be able to price match other Target products in the store or online. AP This policy