Uber announced a “Women’s Preferences” on Wednesday that would allow women riders and drivers in the US to only be connected with other women for their trips through the ride-sharing service.
The pilot program will begin in the next few weeks in Los Angeles, San Francisco, and Detroit.
The company does not yet have a launch date for other US cities.
“Across the US, women riders and drivers have told us they want the option to be matched with other women on trips,” the company said in a press release. “We’ve heard them—and now we’re introducing new ways to give them even more control over how they ride and drive.”
“For the first time in the US, we’re launching Women Preferences—features designed to give women riders and drivers more choice, more confidence, and more flexibility when they use Uber,” the company added.
The new feature comes as Uber has recorded thousands