Online advertising is saving entrepreneurs and small business owners significant time and money, creating more efficiencies and effective uses for the limited capital they have on hand, and playing a positive role in driving new sales growth and revenues. These are the findings of a new survey conducted by TechnoMetrica for SBE Council in “The Digital Boost to Startups and Small Business: Online Advertising Delivers BIG Benefits.”
Moreover, for startups and new businesses, the availability of online advertising was identified by entrepreneurs as a key factor in launching their enterprises, with 80% agreeing that: “The ability to reach customers and potential customers was an important factor in starting my business.”