Expanding Opportunity Some 10% of entrepreneurs who started their own businesses last year identified as LGBTQ, according to Gusto. LBGTQ-owned businesses contribute $1.7 trillion to the U.S. economy, according to the National LGBT Chamber of Commerce. Small business owners have found support amid DEI backlash Liz Whalen co-owns Rebel Rebel, a hair salon in Libertyville, Ill. that caters to LGTBQ+ clients. Courtesy: Lissete Briggs
In the face of the anti-diversity, equity and inclusion environment, LBGTQ+ small business owners have remained resilient — and are actually starting businesses in record numbers.
Some 10% of entrepreneurs who started their own businesses last year identified as LGBTQ — a “milestone” and a 50% increase from 2023, according to a recent survey from small business software company Gusto.