How—and Why—the Owner of Jameson and Absolut Has Been Aggressively Expanding Its Portfolio of U.S. Alcohol Brands
Pernod Ricard, France’s largest spirits maker, is busy raiding America’s liquor cabinet. In 2019, the purveyor of Absolut vodka and Jameson Irish whiskey has bought Jefferson’s Bourbon, Firestone & Robertson Distilling, and a majority share of Rabbit Hole Distillery, all bets on America’s whiskey boom. This comes on top of recent new vodka distillery openings Read More…